Relax. We’ll lock up and turn out the lights

We work so closely with our clients that they sometimes ask us to turn the lights out and lock-up when we leave - their offices, that is! But that’s ok; that’s just how we roll. We tend to get insanely passionate - not only about what we do, but also about what our clients do as well! The outcome of all this passion is inspired thinking and great decision-making, driven by intelligent insights.

Be. the change

We understand how rapidly client needs and expectations are changing. Marketing today requires seamless integration between the market insights, customer behavior, brand strategy, and communications. We have developed the organizational capabilities to support this through three specialists divisions.

We. a quest for fresh thinking

The market-i journey began in Germany in 2007 when a team of seasoned research professionals came together to create an agency that could deliver and inspire their clients by answering marketing questions in a way that is intelligent, insightful, and actionable.

Breathe. wither thou goest, I will go

Rest assured we will accompany you on a journey to create great brands and drive business growth. We have developed research solutions for clients that address just about all critical stages of the marketing process. Whether using qualitative research, quantitative research, social media listening, or data analytics, we can develop bespoke solutions that help you make better business decisions

Wiseguys? we like to think so, based on our diversity of experience

As a boutique outfit, we focus on business problems and not specific industries. As such, we have had the good fortune to address marketing challenges that cut across industries from brand health tracking to customer satisfaction. What’s more we have developed the agility to quickly adapt our thinking and design approach with every new industry we work with.

About Us
a quest for fresh thinking
The market-i journey began in Germany in 2007 when a team of seasoned research professionals came together to create an agency that could deliver and inspire their clients by answering marketing questions in a way that is intelligent, insightful, and actionable.
To guide us we came up with the code of i, which governs how we think, act, and feel.
The code has guided us well
Today we are a team of 25 with offices in Dubai, Riyadh and Cairo and handle projects that span North America, Europe, Middle East, Africa, Asia and Asia Pacific.
25
staff
members
4
offices
22
countries with live projects

5 Things about MENAP you might
like to know.


As we prepare for the 2017 MENAP forum, I was asked to write an article about the region that would pique interest, particularly from a researcher’s perspective. I blithely accepted this task; after all, I have been involved in conducting research across MENAP for nearly 25 years – I have seen a lot. I have done a lot. The task, however, is formidable. Collapsing the region into a tidy five letter acronym belies its scale, complexity, diversity, and historical richness. The MENAP region unfurls into more than 20 countries, a population of more than 600 Million, a culture and history that boasts accomplishments such as the cradle of civilization, the birth of Abrahamic religions, the invention of Algebra, countless musical instruments, and yes, believe it or not, soap. So, in retrospect, what I have seen and done in the past quarter century is barely the proverbial tip of the sand dune. MENAP is a region filled with constant surprise, cultural diversity, political upheaval, and economic complexity. Attempting an exhaustive discussion is quixotic. As such, I would like share with you 5 observations I believe important for anyone conducting research within the region.
READ MORE

ESOMAR Award Winning Paper



Our Work
As a boutique outfit, we focus on business problems and not specific industries. As such, we have had the good fortune to address marketing challenges that cut across industries from brand health tracking to customer satisfaction. What’s more we have developed the agility to quickly adapt our thinking and design approach with every new industry we work with.

We have experience across several industries

Technology

  • Brand Communities

  • Mobile Applications

  • Dashboards

  • Questionnaire Authoring Tool

  • Customer Experience Measurement

  • Social Media Tracking
  • Government

  • Destination marketing

  • Nation Branding
  • Pharmaceutical

  • OTC

  • Prescription
  • Financial services

  • Banking

  • Insurance

  • Payment cards

  • HNW Customers
  • Beauty & hair care

  • Hair care

  • Skin care

  • Cosmetics & beauty products

  • Fragrances
  • Food & beverage

  • CSDs & beverages

  • Juices

  • Dairy

  • Confectionery

  • Packaged & processed food

  • Restaurants and QSRs
  • Other Sectors

  • Product certification

  • Energy

  • Education

  • International express couriers

  • Gov't services

  • Travel & leisure

  • Sports & sponsorship

  • Retail

  • Real Estate Investing

  • Our solutions cartography

    The market-i solution space addresses marketing problems across 4 dimensions

    Geographies
    map
    Country Experience

    Brands today must increasingly compete in a global space. To do so successfully, managers must understand their categories and brands in the context of different cultures. market-i has developed the network and expertise to handle projects across the globe.

    Contact Us


    see for yourself what market-i can offer.

    Thanks for the email! We will get back to you soon.

    We look forward to hearing from you.

    Klingholzstrasse 7
    D-65189 Wiesbaden
    Germany

    +49 (0)611 9777 4211

    Dubai Media City,
    Al Thuraya Tower 1, #2404 - 2406,
    P.O.Box 502695, Dubai, UAE

    +971 4 368 1666